We believe Africa’s future image will be shaped by the brands it produces, and their ability to move global audiences.

We are an entrepreneurial team of engineers, designers, strategists and storytellers, who work with clients to build them.

NARRATIVES
Story, Identity, Journey
We work with founders of companies and initiatives to unearth, craft and represent their story, through every facet of their product and brand. We always start from the beginning to build the manifestos, visual identities, messages and strategies needed to humanise brands, and relate them to their audiences.

My Future Africa

Made in Africa Foundation

My Future Africa

Road to Tokyo

Mpumi2020

Road to Tokyo

Go from thought to prototype
Going from a thought to a clear brand and design concept, we help shape, clarify, test and consolidate clients’ ideas. We bring the idea to life in the form of a digital or physical product prototype, narrative and visual brand.
Go from concept to beta
Going from a design concept and brand message to launch, we further ideation by working to build and beta launch the venture’s brand and the minimum viable version of its digital or physical product.
Go from beta to growth
Going from beta to full launch, and then early-stage growth, we work to turn beta launched products into their full commercial versions, and execute brand campaigns to initiate growth. We then work with clients to find a full-time venture teams, and transfer knowledge to make ourselves redundant.

Film Africa OnDemand

Film Africa + Okiki

Film Africa OnDemand

Road to Tokyo

Mpumi2020

Road to Tokyo

Mission Work
We are an entrepreneurial team of engineers, designers, strategists and storytellers on a mission to build better products, better brands and better perceptions for Africa.
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