We believe the most powerful movements throughout time have all been story-led.

Similarly, we believe history’s biggest brands will be like movements, using stories to build global audiences and move them to action.

Ventures
Co-founding narrative-first ventures
We put our narrative-first approach behind ideas from the very start, to co-found ventures with influential individuals and industry veterans.
Narratives
Using narratives to globally scale brand
We use our narrative-first approach to re-define existing founder-led brands, find their natural audience, and scale them globally.

My Future <i>Africa</i>

Made in Africa Foundation

My Future Africa

Road to <i>Tokyo</i>

Mpumi2020

Road to Tokyo

Mission Work
We are an entrepreneurial team of engineers, designers, storytellers and investors, using our belief in narratives to co-found ventures and scale brands.
See More Work

Subscribe

Subscribe to gather why and how we build with the power of narratives, and to keep updated with our decade-long effort to build global brands from Africa.