We believe Africa’s future image will be shaped by the brands it produces, and their ability to move global audiences.
We are an Africa-focused venture agency that aims to build them, by putting our expertise and capital behind founders' visions.
How We Work
Story, Identity, Journey
We work with founders of companies and initiatives to unearth, craft and represent their story, through every facet of their product and brand. We always start from the beginning to build the manifestos, visual identities, messages and strategies needed to humanise brands, and relate them to their audiences.
Going from a thought to a clear brand and design concept, we help shape, clarify, test and consolidate clients’ ideas. We bring the idea to life in the form of a digital or physical product prototype, narrative and visual brand.
Going from a design concept and brand message to launch, we turn our ideation work into a venture by building
and beta launching the conceived brand, and the minimum viable version of its digital or physical product.
We work to turn beta launches into full commercial ones, and execute brand campaigns to ignite user growth. The end goal of traction is to spark growth, transfer our knowledge to the venture's full-time team, and make ourselves redundant.