Reframed

byMUSTARD

A conversational podcast by a venture agency, in which we challenge the current thinking on building ventures, initiatives and brands.

REVISITED – On second thought, is our purpose and work about more than just Africa?

/ Podcast

REVISITED – On second thought, is our purpose and work about…

Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history…

Do we need to embrace failure in the African startup space?

/ Podcast

Do we need to embrace failure in the African startup space?

Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative…

We drop a new podcast episode weekly on Wednesdays, and write topical articles infrequently.

Forget about brands and the rich! Shouldn’t we be focused on Africa’s poor?

/ 16 Mar 2023

Forget about brands and the rich! Shouldn’t we be focused on…

The point of entrepreneurship, in any region, is to serve others by finding financially sustainable solutions to problems, with the most relevant being those…

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Does cocoa come from Switzerland or Ghana? And do we really even care?

/ 26 Jan 2023

Does cocoa come from Switzerland or Ghana? And do we really even…

Despite the facts relating to cocoa's origins, what does the end consumer care about when it comes to chocolate; and what does this say about Ghana's…

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My story about disability in Africa: written to someone who cares

/ 19 Oct 2022

My story about disability in Africa: written to someone who cares

Mpumelelo Mhlongo is today a South African para athlete. However, two decades ago he was living in the shadows of a Durban township, having been born with…

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How brands have shaped Africa’s past, and will shape its future.

/ 13 Oct 2022

How brands have shaped Africa’s past, and will shape its future.

Can you name three African brands that currently resonate with you? And, if so, do any of them have the necessary level of international appeal to engage…

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Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

/ 13 Oct 2022

Is Kim Kardashian thinking two-steps ahead, and should Africa (and…

Kim Kardashian has co-founded The PE firm Skky Partners with Jay Sammons, a veteran of the global investment firm Carlyle Group. Does this unprecedented move…

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Our Thesis
We are a venture agency communicating and building to show the potential of narratives to co-found ventures and scale brands
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