Reframed

byMUSTARD

A conversational podcast by a venture agency, in which we challenge the current thinking on building ventures, initiatives and brands.

REVISITED – On second thought, is our purpose and work about more than just Africa?

/ Podcast

REVISITED – On second thought, is our purpose and work about…

Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history…

Do we need to embrace failure in the African startup space?

/ Podcast

Do we need to embrace failure in the African startup space?

Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative…

We drop a new podcast episode weekly on Wednesdays, and write topical articles infrequently.

Do we need to embrace failure in the African startup space?

/ 31 Oct 2023

Do we need to embrace failure in the African startup space?

Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of…

Listen

African VC and the justified and unjustified optimism surrounding it

/ 3 Oct 2023

African VC and the justified and unjustified optimism surrounding it

In this episode, we explore Africa's VC industry with Mark Kleyner, co-founder of Dream VC, the accelerator for existing and aspiring investors in Africa. We…

Listen

Why is Africa still not globally competitive, and could it use attention economics to grow faster?

/ 12 Sep 2023

Why is Africa still not globally competitive, and could it use…

The OECD reported in March 2022 that Africa exports more primary products but lacks a competitive advantage in higher-value sectors. We discuss this issue…

Listen

Is ChatGPT really groundbreaking, and could it change our human rhythms? (Pt.1)

/ 5 Apr 2023

Is ChatGPT really groundbreaking, and could it change our human…

Open AI's ChatGPT and other AI models will almost certainly change the rhythms that we humans have become accustomed to over the last few decades. However, we…

Read

Fast-growing millennial water brands and flying pigs!

/ 14 Mar 2023

Fast-growing millennial water brands and flying pigs!

Although it was only founded in 2018, Liquid Death - an irreverent beverage brand that sells one product: mineral water - quickly grew to be valued at $700m…

Listen

Adam Neumann: the power of storytellers; lines between blagging and belief

/ 17 Jan 2023

Adam Neumann: the power of storytellers; lines between blagging and…

On episode 8 of our Reframed (by Mustard) podcast, Andrew and Ndubuisi discuss the power and pull of storytellers. Did Adam Neumann’s ability to move…

Listen

Could an African brand be both ‘genuine’ and global?

/ 13 Oct 2022

Could an African brand be both ‘genuine’ and global?

Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same…

Listen

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

/ 13 Oct 2022

Is Kim Kardashian thinking two-steps ahead, and should Africa (and…

Kim Kardashian has co-founded The PE firm Skky Partners with Jay Sammons, a veteran of the global investment firm Carlyle Group. Does this unprecedented move…

Read

How engineers came to believe in narratives

/ 24 Feb 2021

How engineers came to believe in narratives

Mustard's founder Ndubuisi and Chief Evangelist Andrew kick-off the podcast by speaking about the Mustard (formerly De Charles) genesis story. The story…

Listen

Subscribe

Subscribe to get our new conversations and other relevant content, which challenges the current thinking on building ventures, initiatives and brands.

Our Thesis
We are a venture agency communicating and building to show the potential of narratives to co-found ventures and scale brands
View Work