Reframed

byMUSTARD

A conversational podcast by a venture agency, in which we challenge the current thinking on building ventures, initiatives and brands.

REVISITED – On second thought, is our purpose and work about more than just Africa?

/ Podcast

REVISITED – On second thought, is our purpose and work about…

Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history…

Do we need to embrace failure in the African startup space?

/ Podcast

Do we need to embrace failure in the African startup space?

Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative…

We drop a new podcast episode weekly on Wednesdays, and write topical articles infrequently.

REVISITED – On second thought, is our purpose and work about more than just Africa?

/ 7 Nov 2023

REVISITED – On second thought, is our purpose and work about…

Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We…

Listen

Do we need to embrace failure in the African startup space?

/ 31 Oct 2023

Do we need to embrace failure in the African startup space?

Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of…

Listen

How to actually start with why, feel the fear, and do it anyway!

/ 24 Oct 2023

How to actually start with why, feel the fear, and do it anyway!

In this episode we speak to Daby Osuji, a corporate go-to-market strategist and founder of a faith-based blog Quill and Cross, to discuss how she is…

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Can we find objective beauty in maths, shapes and logo design?

/ 17 Oct 2023

Can we find objective beauty in maths, shapes and logo design?

Is there an objective standard for logo design, and can mathematical principles be applied to find it? In this episode, we interview award-winning logo…

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REVISITED! – Brands in Nigeria, brands in Africa, does the reality match the rhetoric?

/ 11 Oct 2023

REVISITED! – Brands in Nigeria, brands in Africa, does the…

In this episode, we revisit the topic of brands in Nigeria and Africa in light of our recent conversations on African VC. We speak with Mr. Funsho, a Nigerian…

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African VC and the justified and unjustified optimism surrounding it

/ 3 Oct 2023

African VC and the justified and unjustified optimism surrounding it

In this episode, we explore Africa's VC industry with Mark Kleyner, co-founder of Dream VC, the accelerator for existing and aspiring investors in Africa. We…

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How is creativity being leveraged to connect sports and brands with cultural moments?

/ 26 Sep 2023

How is creativity being leveraged to connect sports and brands with…

Crystal Palace F.C. recently appointed Kenny Annan-Jonathan as their creative director: a first for a British Premier League team and an trend emerging in…

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Becoming an influencer: how has social media has changed the game?

/ 20 Sep 2023

Becoming an influencer: how has social media has changed the game?

Influencers from previous decades such as The Beatles and Michael Jackson, feel otherworldly compared Kim Kardashian and others of today. We speak to US…

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Why is Africa still not globally competitive, and could it use attention economics to grow faster?

/ 12 Sep 2023

Why is Africa still not globally competitive, and could it use…

The OECD reported in March 2022 that Africa exports more primary products but lacks a competitive advantage in higher-value sectors. We discuss this issue…

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MUSTARD journey update – venture launches, raising and ‘Barbie budgets’!

/ 8 Aug 2023

MUSTARD journey update – venture launches, raising and…

In this episode Andrew and Ndubuisi reflect on MUSTARD's progress to date. Where are we on the journey to build the first global consumer brands that stem…

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Dev agency “investor” models: the beef between founders and engineers

/ 1 Aug 2023

Dev agency “investor” models: the beef between founders…

Dev agencies allowing founders to pay for product builds with equity instead of cash has been seen as good news for early startup success. However, some have…

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Can celebrity appeal and money beat narratives in our attention economies?

/ 25 Jul 2023

Can celebrity appeal and money beat narratives in our attention…

In today's commercial landscape, does having a celebrity co-founder or investor guarantee success? Andrew and Ndubuisi explore this question and discuss the…

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The hero’s journey – how founders and Africa can use it to their advantage

/ 18 Jul 2023

The hero’s journey – how founders and Africa can use it to…

The hero's journey is a universal story arc that we've all encountered in various forms of media, but could we wield it as a tool to build moving venture…

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How we think narratives can play a key role in capital raising

/ 11 Jul 2023

How we think narratives can play a key role in capital raising

Despite what some might argue, when it comes to raising capital, is there room for narratives? Most founders who have gone through the process have called it…

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Do we struggle to picture Africa in a global setting, and does this hold Africa back?

/ 5 Jul 2023

Do we struggle to picture Africa in a global setting, and does this…

When we hear "Africa," what do we think of? Do we think of consumer-ready brands, or do our minds go to impact and future potential? Do we see it as a worthy…

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What are ‘authentic’ brands, and how are Africans relating with them?

/ 28 Jun 2023

What are ‘authentic’ brands, and how are Africans relating with…

Is the idea of a modern "authentic" brand cliche? Does it imply that older brands are not so? Do we believe people ever start companies with the intention of…

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Apple’s Vision Pro: how products can reveal a brand’s real philosophy

/ 21 Jun 2023

Apple’s Vision Pro: how products can reveal a brand’s…

Apple's new AR/VR headset, the Vision Pro, has received different media attention to Facebook's Metaverse. Additionally, industry predictions that the Vision…

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Can Africa compete? Or will AI developments push Africa further behind

/ 24 May 2023

Can Africa compete? Or will AI developments push Africa further…

Do you see Africa playing a part in the upcoming AI shift? In light of this question Ndubuisi and Andrew outline where they think many African states stand…

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How your narrative sets your company culture, direction and ‘soul’

/ 9 May 2023

How your narrative sets your company culture, direction and…

With regards to a company what is, or can be considered as, its ‘soul’? Where does it come from, how is it developed, and - if it is as fundamental and…

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Africa’s unusual and unused competitive advantage

/ 3 May 2023

Africa’s unusual and unused competitive advantage

Africa exports more raw materials than anywhere else in the world. However, according to the OECD, regarding industries higher up the value chain its…

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Our Thesis
We are a venture agency communicating and building to show the potential of narratives to co-found ventures and scale brands
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