How engineers came to believe in narratives

Mustard’s founder Ndubuisi and Chief Evangelist Andrew kick-off the Pass the Mustard podcast by speaking about the Mustard (formerly De Charles) genesis story. The story covers how geeky engineers obsessed with building products, came to experience and believe in the power of narratives.

Mustard’s founder Ndubuisi and Chief Evangelist Andrew kick-off the Pass the Mustard podcast by speaking about the Mustard (formerly De Charles) genesis story. The story covers how geeky engineers obsessed with building products, came to experience and believe in the power of narratives.

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At Mustard, we’re on a mission to build better products, better brands and better perceptions for Africa.

We are a team of entrepreneurs, engineers, designers, strategists and storytellers, who work with inspired Africa-focused founders to create perception-shifting companies.

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