Although the old messages of African aid are less prevalent today, there are still too few exceptional alternatives in the mainstream to point towards. We’ve seen that capital and infrastructure are not the main barriers to the continent’s growth, but its lingering negative perceptions that are held both by Africans and non-Africans. We think this is a problem Africans must solve by exposing a broader audience to new narratives.

We and our founder-clients are entrepreneurs whose passions have moved us to focus on the Africa space. We are intentionally small in number, with an intentionally large ambition to grow the self-confidence of a continent. Some may not understand us or consider our narrative-based aims overwhelming. But our vision and accumulated experiences since starting has led us to develop #MustardThinking.