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The Mpumi2020 launch trailer

/ Video

The Mpumi2020 launch trailer call_made

African para athlete and world record holder against the odds. Mpumi aims to use his story, journey and eventual success in Tokyo 2020, to put a deserved global spotlight on Africa’s 80 million living with…

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How brands have shaped Africa’s past, and will shape its future

/ Article

How brands have shaped Africa’s past, and will shape its future

Can you name three African brands that currently resonate with you? And, if so, do any of them have the necessary level of international appeal to engage audiences more than Africa’s ‘usual themes’?

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My story about disabilities in Africa: written to someone who cares

/ Article

My story about disabilities in Africa: written to someone who cares

Two decades ago I was one of those living in the shadows. I was born with amniotic band syndrome in a deeply challenging township in Durban, South Africa.

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Speaking with the BBC about ‘Rebranding Africa’

/ Podcast

Speaking with the BBC about ‘Rebranding Africa’

81 of Africa’s favourite 100 brands are not African! Why? We spoke about the importance of narratives with the BBC when they asked why “African companies…

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Event film: Our Future, Made in Africa

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Event film: Our Future, Made in Africa call_made

We worked with Made in Africa Foundation to build the mission, story and digital platforms for their 'Our Future Made in Africa' event. The narrative and…

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