Reframed

byMustard

Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.

/ Article

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?
Kim Kardashian has co-founded The PE firm Skky Partners with Jay Sammons, a veteran of the global investment firm Carlyle Group. Does this unprecedented move by a reality TV star validate our brand thinking?

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

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Why is design rarely considered in Africa?

/ Podcast

Why is design rarely considered in Africa?

Has the early or oligopolistic state of some of Africa's consumer markets led to a poor focus on brand communication, or are there other things at play?

How brands have shaped Africa’s past, and will shape its future.

/ Article

How brands have shaped Africa’s past, and will shape its future.

Can you name three African brands that currently resonate with you? And, if so, do any of them have the necessary level of international appeal to engage audiences more than Africa’s ‘usual themes’?

/ Podcast

Could an African brand be both ‘genuine’ and global?
Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be "legitimately African"?

Could an African brand be both ‘genuine’ and global?

Could an African brand be both ‘genuine’ and global?

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We are an entrepreneurial team of engineers, designers and storytellers, building our vision of Africa’s future with founders and investors who believe.
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