Reframed by Mustard

Reframed

byMustard

Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.

Content

/ Article

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

Kim Kardashian has co-founded The PE firm Skky Partners with Jay Sammons, a veteran of the global investment firm Carlyle Group. Does this unprecedented move by a reality TV star validate our brand thinking?

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/ Podcast

Adam Neumann: the power of storytellers; lines between blagging and…

On episode 8 of our Reframed (by Mustard) podcast, Andrew and Ndubuisi discuss the power and pull of storytellers. Did Adam Neumann’s ability to move audiences make A16z’s investment in his Flow venture inevitable,…

/ Article

How brands have shaped Africa’s past, and will shape its future.

Can you name three African brands that currently resonate with you? And, if so, do any of them have the necessary level of international appeal to engage audiences more than Africa’s ‘usual themes’?

/ Podcast

Could an African brand be both ‘genuine’ and global?

Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be "legitimately African"?

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/ Podcast

Fast-growing millennial water brands and flying pigs!

Although it was only founded in 2018, Liquid Death - an irreverent beverage brand that sells one product: mineral water - quickly grew to be valued at $700m with $130m in revenue by the end of 2022. Andrew and Ndubuisi discuss what they think has been behind the company's rise, and how its founder has seemingly made pigs fly!

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/ Article

Forget about brands and the rich! Shouldn’t we be focused on…

The point of entrepreneurship, in any region, is to serve others by finding financially sustainable solutions to problems, with the most relevant being those that affect lives today. Therefore, given the wealth of…

/ Podcast

Revisited – Why is design rarely considered in Africa?

Most would admit that the brands identities and communication of companies founded in Africa, on average don’t quite match up to their counterparts in Western countries. However, in this revisit we focus in on the…

/ Article

Does cocoa come from Switzerland or Ghana? And do we really even care?

Despite the facts relating to cocoa's origins, what does the end consumer care about when it comes to chocolate; and what does this say about Ghana's perceived relevance in the global industry?

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/ Podcast

Could Africa’s celebrities and startups combine to dominate?

Africa’s biggest brands today are not companies, but rather individuals in the areas of music, film, sports and entertainment, who have built large audiences and influence both inside and outside of the continent.…

/ Podcast

Are young & successful founders the real unicorns?

Most successful founders are older than we think. The average age of the founders of the world's fastest growing tech companies is 45, and statistics show us that the likelihood of a founder’s success increases with…

/ Podcast

Brands in Nigeria, brands in Africa – does the reality match the rhetoric?

As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of Nike. But does it still hold true in 2023? Instagram personality and Nigerian brand authority @Mr.Funsho joins us to give his opinion.

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Mission Work

We are an entrepreneurial team of engineers, designers and storytellers, building our vision of Africa’s future with founders and investors who believe.

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