Reframed

byMustard

Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.

/ Article

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?
Kim Kardashian has co-founded The PE firm Skky Partners with Jay Sammons, a veteran of the global investment firm Carlyle Group. Does this unprecedented move by a reality TV star validate our brand thinking?

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

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Adam Neumann: the power of storytellers; lines between blagging and belief

/ Podcast

Adam Neumann: the power of storytellers; lines between blagging and…

On episode 8 of our Reframed (by Mustard) podcast, Andrew and Ndubuisi discuss the power and pull of storytellers. Did Adam Neumann’s ability to move audiences make A16z’s investment in his Flow venture inevitable,…

How brands have shaped Africa’s past, and will shape its future.

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How brands have shaped Africa’s past, and will shape its future.

Can you name three African brands that currently resonate with you? And, if so, do any of them have the necessary level of international appeal to engage audiences more than Africa’s ‘usual themes’?

/ Podcast

Could an African brand be both ‘genuine’ and global?
Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be "legitimately African"?

Could an African brand be both ‘genuine’ and global?

Could an African brand be both ‘genuine’ and global?

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/ Article

Does cocoa come from Switzerland or Ghana? And do we really even care?
Despite the facts relating to cocoa's origins, what does the end consumer care about when it comes to chocolate; and what does this say about Ghana's perceived relevance in the global industry?

Does cocoa come from Switzerland or Ghana? And do we really even care?

Does cocoa come from Switzerland or Ghana? And do we really even care?

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Could Africa’s celebrities and startups combine to dominate?

/ Podcast

Could Africa’s celebrities and startups combine to dominate?

Africa’s biggest brands today are not companies, but rather individuals in the areas of music, film, sports and entertainment, who have built large audiences and influence both inside and outside of the continent.…

Are young & successful founders the real unicorns?

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Are young & successful founders the real unicorns?

Most successful founders are older than we think. The average age of the founders of the world's fastest growing tech companies is 45, and statistics show us that the likelihood of a founder’s success increases with…

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We are an entrepreneurial team of engineers, designers and storytellers, building our vision of Africa’s future with founders and investors who believe.
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