Reframed
byMustard
Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.
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Adam Neumann: the power of storytellers; lines between blagging and…
On episode 8 of our Reframed (by Mustard) podcast, Andrew and Ndubuisi discuss the power and pull of storytellers. Did Adam Neumann’s ability to move audiences make A16z’s investment in his Flow venture inevitable,…
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How brands have shaped Africa’s past, and will shape its future.
Can you name three African brands that currently resonate with you? And, if so, do any of them have the necessary level of international appeal to engage audiences more than Africa’s ‘usual themes’?
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Forget about brands and the rich! Shouldn’t we be focused on…
The point of entrepreneurship, in any region, is to serve others by finding financially sustainable solutions to problems, with the most relevant being those that affect lives today. Therefore, given the wealth of…
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Revisited – Why is design rarely considered in Africa?
Most would admit that the brands identities and communication of companies founded in Africa, on average don’t quite match up to their counterparts in Western countries. However, in this revisit we focus in on the…
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Could Africa’s celebrities and startups combine to dominate?
Africa’s biggest brands today are not companies, but rather individuals in the areas of music, film, sports and entertainment, who have built large audiences and influence both inside and outside of the continent.…
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Are young & successful founders the real unicorns?
Most successful founders are older than we think. The average age of the founders of the world's fastest growing tech companies is 45, and statistics show us that the likelihood of a founder’s success increases with…
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