Becoming an influencer: how has social media has changed the game?

Influencers from previous decades such as The Beatles and Michael Jackson, feel otherworldly compared Kim Kardashian and others of today. We speak to US comedian, Orlando Baxter, to discuss the road to becoming an influencer in the 21st century. By how much has social media changed the path to fame and fortune today compared to 30 years ago, and has it they been largely positive or negative?

The Beatles, Elvis Presley and Michael Jackson were perhaps the most recognisable faces in the ‘60s, ‘70s and ‘80s respectively amongst young people. However, in today’s influencer era one could argue that Kim Kardashian is on top, or at least thereabout.

In this episode we speak with Orlando Baxter, a veteran US comedian known for his Drybar comedy specials, to discuss the road to becoming an influencer. We know that fame, and the paths to it, and reasons for it, have changed over the last 20-30 years, but just how much of this change can be attributed to social media versus the natural attitudinal differences of younger generations. Has social media fundamentally altered the paths to fame (and fortune), and – if so – has it done so largely for better or worse?

Veteran comedian and former high-school teacher Orlando Baxter, has uniquely played and related with audiences all around the world and in every continent except Antarctica. Known for his Drybar comedy specials, his most recent of which has amassed over 10 million views, he has appeared on late-night shows including TBS’ Conan Show with Conan O’Brien, TBN’s Mike Huckabee Show, and BET’s “50 Central”.

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