Brands in Nigeria, brands in Africa – does the reality match the rhetoric?

As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of Nike. But does it still hold true in 2023? Instagram personality and Nigerian brand authority @Mr.Funsho joins us to give his opinion.

“As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of Nike and current founder and CEO of Brands Africa. But does it still hold true in 2023?

We’re joined by Instagram personality and Nigerian brand authority @Mr.Funsho, to discuss just this. With Mr. Funsho being among the most followed voices on the topic of branding on the continent, having over 78k followers, Ndubuisi takes this opportunity to get his opinion on the rhetoric and reality of brand thinking in Nigeria today.

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