/ Podcast
Brands in Nigeria, brands in Africa – does the reality match the rhetoric?
As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of Nike. But does it still hold true in 2023? Instagram personality and Nigerian brand authority @Mr.Funsho joins us to give his opinion.
“As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of Nike and current founder and CEO of Brands Africa. But does it still hold true in 2023?
We’re joined by Instagram personality and Nigerian brand authority @Mr.Funsho, to discuss just this. With Mr. Funsho being among the most followed voices on the topic of branding on the continent, having over 78k followers, Ndubuisi takes this opportunity to get his opinion on the rhetoric and reality of brand thinking in Nigeria today.
We’re on a mission to build better brands and better perceptions for Africa.
We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.
Reframed ContentRelated
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REVISITED – On second thought, is our purpose and work about…
Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history…
/ Podcast
Do we need to embrace failure in the African startup space?
Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative…