The old saying goes that “beauty is in the eye of the beholder”, but is this entirely true? When it comes to the area of design, can the word “objective” ever be used appropriately? In the realm of logo design, is there a standard to which all should aim to reach? And, are there principles and analogies from mathematic that we can apply to help us reach them?

In this episode we speak to the award-winning logo designer Kwaku Amprako, who believes there is an “objectively good” way to create logos, and is using his voice as a social media influencer and technology as a founder, to try and prove it. In our discussion with Kwaku we explore his logo philosophy, and using illustrations from theories relating to shapes, physics and mathematics, we try to ground it.

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