Could an African brand be both ‘genuine’ and global?

Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be "legitimately African"?

“Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be legitimately “African”, or are those thinking in the space asking the wrong questions?”

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