/ Podcast
Could an African brand be both ‘genuine’ and global?
Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be "legitimately African"?
“Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be legitimately “African”, or are those thinking in the space asking the wrong questions?”
We’re on a mission to build better brands and better perceptions for Africa.
We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.
Reframed ContentRelated
/ Podcast
REVISITED – On second thought, is our purpose and work about…
Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history…
/ Podcast
Do we need to embrace failure in the African startup space?
Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative…