Do we need to embrace failure in the African startup space?
Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative Circle, discusses his own failure and how it led to relative success. While doing so he emphasises the need for a better discussion on the topic in the African startup space and beyond.
Statistically and practically speaking, entrepreneurship is all about failure. The vast majority of startups fail in a relatively short space of time, and even those that last only do so by successfully moving from one failure to the next.
If this is true, why do we tend to hold startup failures in a negative light? Why do we mostly only hear about them in the context of fraud and illicit activities. When was the last time you heard an inspiring failure story from any founder, let alone one in the African venture space?
In this episode we speak to Kevin Mutiso, founder of Oye, and formerly the founder of Alternative Circle, which is a startup that eventually failed. In our conversation Kevin shares how he processed his failure and moved to relative success because of it, and outlines why he thinks the topic is something that needs to be better discussed in Kenya, Africa and the world at large.
We’re on a mission to build better brands and better perceptions for Africa.
We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.
Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history…
In this episode we speak to Daby Osuji, a corporate go-to-market strategist and founder of a faith-based blog Quill and Cross, to discuss how she is conceiving brand authenticity for the latter by following and…
Subscribe to get updates on the new articles, podcast and other content in our Reframed series.