Do we struggle to picture Africa in a global setting, and does this hold Africa back?

When we hear "Africa," what do we think of? Do we think of consumer-ready brands, or do our minds go to impact and future potential? Do we see it as a worthy player on the international stage, or even relevant to global commercial conversations? In this episode, Andrew and Ndubuisi discuss these questions, and in response to a listener’s question reflect on whether our Reframed podcast is really focused on Africa.

What comes to our minds when someone mentions “Africa”? Assuming most have moved past thoughts of Band Aid, have these been replaced with those that are more commercial in nature? Are there any inspiring brands from Africa that come to mind, and – if so – are we more likely to consider them so through an “impact” lens or a competitive one? Are all of Africa’s countries still living in the future potential box, or have some graduated in our minds to the place of potential partially or fully realised? Do we picture the continent as a significant player on the international stage, or at the very least a region that is relevant to global commercial conversations?

In this episode Andrew and Ndubuisi reflect on these questions, and discuss them in light of a listener asking whether our Reframed content actually has an Africa-focus.

We’re on a mission to build better brands and better perceptions for Africa.

We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.

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