Fast-growing millennial water brands and flying pigs!

Although it was only founded in 2018, Liquid Death - an irreverent beverage brand that sells one product: mineral water - quickly grew to be valued at $700m with $130m in revenue by the end of 2022. Andrew and Ndubuisi discuss what they think has been behind the company's rise, and how its founder has seemingly made pigs fly!

Although it was only founded in 2018, Liquid Death – an irreverent beverage brand that sells one product: mineral water – quickly grew to be valued at $700m with $130m in revenue by the end of 2022.

Given its secret can’t be taste (because water is tasteless!) Andrew and Ndubuisi discuss their thoughts on what has been behind the rise of Liquid Death, and how its founder, Mike Cessario, has seemingly made pigs fly!

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