/ Podcast
Fast-growing millennial water brands and flying pigs!
Although it was only founded in 2018, Liquid Death - an irreverent beverage brand that sells one product: mineral water - quickly grew to be valued at $700m with $130m in revenue by the end of 2022. Andrew and Ndubuisi discuss what they think has been behind the company's rise, and how its founder has seemingly made pigs fly!
Although it was only founded in 2018, Liquid Death – an irreverent beverage brand that sells one product: mineral water – quickly grew to be valued at $700m with $130m in revenue by the end of 2022.
Given its secret can’t be taste (because water is tasteless!) Andrew and Ndubuisi discuss their thoughts on what has been behind the rise of Liquid Death, and how its founder, Mike Cessario, has seemingly made pigs fly!
We’re on a mission to build better products, better brands and better perceptions for Africa.
We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.
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/ Podcast
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Can we say unequivocally that a company's people will always be its most important asset, regardless of its industry, age or size? Or are there situations where a company's product or brand should trump its human…
/ Podcast
Brands in Nigeria, brands in Africa – does the reality match…
As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of…