Attention economy: is there something going on with celebrities and private equity?

Kim Kardashian took the unprecedented move to co-found a PE firm in September 2022. Within six months we've seen at least two other celebrities - former NBA and tennis stars Carmelo Anthony and Venus Williams respectively - take similar steps. Are we seeing the next logical commercial steps in the attempt to commercialise attention, or just reading too much into it all?

Since Kim Kardashian took the unprecedented step to co-found a private equity firm in September 2022, we’ve seen two other celebrities – former NBA and tennis stars Carmelo Anthony and Venus Williams respectively – get involved as co-founders and operators in the PE space. Is this the logical next step in our attempt to commercialise attention?

In this podcast, Andrew and Ndubuisi are asking whether we are seeing the early part of a trend, or just reading too much into it all?

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