/ Podcast
Attention economy: is there something going on with celebrities and private equity?
Kim Kardashian took the unprecedented move to co-found a PE firm in September 2022. Within six months we've seen at least two other celebrities - former NBA and tennis stars Carmelo Anthony and Venus Williams respectively - take similar steps. Are we seeing the next logical commercial steps in the attempt to commercialise attention, or just reading too much into it all?
Since Kim Kardashian took the unprecedented step to co-found a private equity firm in September 2022, we’ve seen two other celebrities – former NBA and tennis stars Carmelo Anthony and Venus Williams respectively – get involved as co-founders and operators in the PE space. Is this the logical next step in our attempt to commercialise attention?
In this podcast, Andrew and Ndubuisi are asking whether we are seeing the early part of a trend, or just reading too much into it all?
We’re on a mission to build better products, better brands and better perceptions for Africa.
We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.
Reframed ContentRelated
/ Podcast
What is a venture’s most important asset? Its people, product or…
Can we say unequivocally that a company's people will always be its most important asset, regardless of its industry, age or size? Or are there situations where a company's product or brand should trump its human…
/ Podcast
Brands in Nigeria, brands in Africa – does the reality match…
As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of…