REVISITED! – Brands in Nigeria, brands in Africa, does the reality match the rhetoric?

In this episode, we revisit the topic of brands in Nigeria and Africa in light of our recent conversations on African VC. We speak with Mr. Funsho, a Nigerian designer and brand influencer, to discuss how the value of branding is currently perceived by startups, industry veterans, and everyday consumers in Nigeria.

This week we revisit one of our most downloaded episodes, to re-assess the relevance of its takes on brands, in light of our recent conversations about African VC.

In this episode we spoke to Nigerian designer and brand influencer Mr. Funsho, to discuss his philosophy of branding, and how its value is perceived today by startups, industry veterans and everyday consumers in Nigeria. Does the culture of Nigeria and others across the continent believe returns can be made by focusing on brands and communication? And, how true is the quote below with regards to the continent today?

“As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” Thebe Ikalafeng, former CMO of Nike Africa and founder of Brands Africa

We’re on a mission to build better brands and better perceptions for Africa.

We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.

Reframed Content

Related

REVISITED – On second thought, is our purpose and work about more than just Africa?

/ Podcast

REVISITED – On second thought, is our purpose and work about…

Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history…

Do we need to embrace failure in the African startup space?

/ Podcast

Do we need to embrace failure in the African startup space?

Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative…

Subscribe

Subscribe to get our new conversations and other relevant content, which challenges the current thinking on building ventures, initiatives and brands.