(Revisited) How we came to believe in narratives?

How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisit our first podcast episode and break it down, to better understand the experiences over the years that have shaped our thinking, philosophy and mission.

How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisit our first podcast episode and break it down, to better understand the experiences over the years that have shaped our thinking, philosophy and mission.

We’re on a mission to build better brands and better perceptions for Africa.

We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.

Reframed Content

Related

How is creativity being leveraged to connect sports and brands with cultural moments?

/ Podcast

How is creativity being leveraged to connect sports and brands with…

Crystal Palace F.C. recently appointed Kenny Annan-Jonathan as their creative director: a first for a British Premier League team and an trend emerging in sports. In this Reframed episode, we discuss the changing…

Becoming an influencer: how has social media has changed the game?

/ Podcast

Becoming an influencer: how has social media has changed the game?

Influencers from previous decades such as The Beatles and Michael Jackson, feel otherworldly compared Kim Kardashian and others of today. We speak to US comedian, Orlando Baxter, to discuss the road to becoming an…

Subscribe

Subscribe to get updates on the new articles, podcast and other content in our Reframed series.