How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisit our first podcast episode and break it down, to better understand the experiences over the years that have shaped our thinking, philosophy and mission.

We’re on a mission to build better brands and better perceptions for Africa.

We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.