/ Podcast
(Revisited) How we came to believe in narratives?
How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisit our first podcast episode and break it down, to better understand the experiences over the years that have shaped our thinking, philosophy and mission.
How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisit our first podcast episode and break it down, to better understand the experiences over the years that have shaped our thinking, philosophy and mission.
We’re on a mission to build better products, better brands and better perceptions for Africa.
We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.
Reframed ContentRelated
/ Podcast
What is a venture’s most important asset? Its people, product or…
Can we say unequivocally that a company's people will always be its most important asset, regardless of its industry, age or size? Or are there situations where a company's product or brand should trump its human…
/ Podcast
Brands in Nigeria, brands in Africa – does the reality match…
As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of…