REVISITED – On second thought, is our purpose and work about more than just Africa?

Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history have been story-led. We therefore think founders can learn from these movements by building ventures narrative first. In this episode we ponder what actually comes first for Mustard: narratives or Africa?

Our mission and messaging at Mustard has always been centred on Africa. Since our founding we have been striving to create brands that stem from the continent, with the intent of changing its perceptions. But is this action bigger than the strong views and beliefs we hold about narratives?

We believe that the most powerful initiatives in history, which have moved the most people, have all been story-led. We therefore believe that founders can learn from these movements, by building ventures with their narrative first. But can this thinking and approach only be applied to Africa?

In this episode, Andrew and Ndubuisi discuss Mustard’s story, mission and actions in depth, and ponder what comes first in our thinking: narratives or Africa?

We’re on a mission to build better brands and better perceptions for Africa.

We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.

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