The hero’s journey – how founders and Africa can use it to their advantage

The hero's journey is a universal story arc that we've all encountered in various forms of media, but could we wield it as a tool to build moving venture narratives? In this episode, Ndubuisi and Andrew explain what the hero's journey is, why it works, and why every venture founder should use it, particularly those from Africa and other frontier markets.

We have all experienced and been made aware of the hero’s journey story arc, whether or not we have actually yet come across its name. Its story outline is present in the films we’ve watched, the books we’ve read, and it is likely behind any tale we’ve heard, whether true or false, especially if we found it particularly resonating. With all this in mind, what is the hero’s journey, and if it is so powerful and prevalent a storytelling tool, could we use it to add weight to our venture narratives?

In this episode Ndubuisi and Andrew outline and demystify this framework, reframe what success for the protagonist means in this context, and state why every venture founder should authentically leverage their hero’s journey, especially those hailing from Africa and other frontier markets.

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