Why is design rarely considered in Africa?

Has the early or oligopolistic state of some of Africa's consumer markets led to a poor focus on brand communication, or are there other things at play?

“Has the early or oligopolistic state of some of Africa’s consumer markets led to a poor focus on brand communication, or are there other things at play? Andrew Sekandi and Ndubuisi Kejeh from the Mustard team discuss their thoughts on the essence and under appreciation of communication in entrepreneurial, corporate and other contexts.”

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