/ Podcast
Why is design rarely considered in Africa?
Has the early or oligopolistic state of some of Africa's consumer markets led to a poor focus on brand communication, or are there other things at play?
“Has the early or oligopolistic state of some of Africa’s consumer markets led to a poor focus on brand communication, or are there other things at play? Andrew Sekandi and Ndubuisi Kejeh from the Mustard team discuss their thoughts on the essence and under appreciation of communication in entrepreneurial, corporate and other contexts.”
We’re on a mission to build better products, better brands and better perceptions for Africa.
We're creating conversations and content with the intent of reframing the current thinking about ventures, initiatives and brands.
Reframed ContentRelated
/ Podcast
What is a venture’s most important asset? Its people, product or…
Can we say unequivocally that a company's people will always be its most important asset, regardless of its industry, age or size? Or are there situations where a company's product or brand should trump its human…
/ Podcast
Brands in Nigeria, brands in Africa – does the reality match…
As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of…