We’re on a mission to build better products, better brands and better perceptions for Africa.

We are an entrepreneurial team of engineers, designers, strategists and storytellers, building our vision of Africa’s future with founders and investors who believe.

Ventures

Narratives

Ideation

Going from an ideas to a clear brand and product prototype.

Launch

Going from a product and brand prototype to a beta launch.

Traction

Going from beta to full launch, and early customer growth.

Story

Capturing founders' purpose, thinking and motivations.

Identity

Aligning ventures with their message, mission and audience.

Journey

Forming the guidelines to grow teams and audiences.

Backing improbable stories

ODBA VC

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My Future Africa

Made in Africa Foundation

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Redesign hygiene

Quip

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Content byMUSTARD

Our mission is to build better products, better brands, and better perceptions for Africa. Once this becomes irrelevant, so will we.

Why the VC model has not worked well in Africa with Ndubuisi Kejeh, founder of Mustard

/ News

Why the VC model has not worked well in Africa with Ndubuisi Kejeh,… north_east

In this Nairametrics interview with Ndubuisi Kejeh, the founding partner at Mustard, an Africa-focused venture agency, he explained how his company is trying to change the narrative and model of VC in Africa. He also…

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Mustard launches its idea-stage investment vehicle to build global brands from Africa

/ News

Mustard launches its idea-stage investment vehicle to build global… north_east

Mustard has announced the launch of a £4m investment vehicle to build narrative-led technology ventures from the very start, with like-minded founders and investors. Through this investment model, Mustard will play…

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