Ventures
Narratives
Going from an ideas to a clear brand and product prototype.
Going from a product and brand prototype to a beta launch.
Going from beta to full launch, and early customer growth.
Capturing founders' purpose, thinking and motivations.
Aligning ventures with their message, mission and audience.
Forming the guidelines to grow teams and audiences.
Content byMUSTARD
Our mission is to build better products, better brands, and better perceptions for Africa. Once this becomes irrelevant, so will we.
/ Podcast
From corporate warrior to ventures & narratives in Africa
Continuing in the 'getting to know us' vein, Mustard's founder Ndubuisi and Chief evangelist Andrew speak on the latter's past life as a corporate warrior. Andrew goes into what led him away from the more operational…
/ Podcast
How engineers came to believe in narratives
Mustard's founder Ndubuisi and Chief Evangelist Andrew kick-off the Pass the Mustard podcast by speaking about the Mustard (formerly De Charles) genesis story. The story covers how geeky engineers obsessed with…