We’re on a mission to build better products, better brands and better perceptions for Africa.

We are an entrepreneurial team of engineers, designers, strategists and storytellers, building our vision of Africa’s future with founders and investors who believe.

Ventures

Narratives

Ideation

Going from an ideas to a clear brand and product prototype.

Launch

Going from a product and brand prototype to a beta launch.

Traction

Going from beta to full launch, and early customer growth.

Story

Capturing founders' purpose, thinking and motivations.

Identity

Aligning ventures with their message, mission and audience.

Journey

Forming the guidelines to grow teams and audiences.

Backing improbable stories

ODBA VC

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My Future Africa

Made in Africa Foundation

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Redesign hygiene

Quip

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Content byMUSTARD

Our mission is to build better products, better brands, and better perceptions for Africa. Once this becomes irrelevant, so will we.

From corporate warrior to ventures & narratives in Africa

/ Podcast

From corporate warrior to ventures & narratives in Africa

Continuing in the 'getting to know us' vein, Mustard's founder Ndubuisi and Chief evangelist Andrew speak on the latter's past life as a corporate warrior. Andrew goes into what led him away from the more operational…

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How engineers came to believe in narratives

/ Podcast

How engineers came to believe in narratives

Mustard's founder Ndubuisi and Chief Evangelist Andrew kick-off the Pass the Mustard podcast by speaking about the Mustard (formerly De Charles) genesis story. The story covers how geeky engineers obsessed with…

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