We are on a mission to show the potential of narratives to found ventures and scale brands.

We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.

Ventures

Narratives

Ideation

Going from an idea to a clear brand and product prototype.

Launch

Going from a prototype to a beta launch.

Traction

Going from beta to full launch, and early customer growth.

Story

Capturing founders' purpose, thinking and motivations.

Identity

Aligning ventures with their message, mission and audience.

Journey

Forming the guidelines to grow teams and audiences.

Backing improbable stories

ODBA VC

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My Future Africa

Made in Africa Foundation

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Redesign hygiene

Quip

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Reframed byMUSTARD

A conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.

Do we need to embrace failure in the African startup space?

/ Podcast

Do we need to embrace failure in the African startup space?

Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative…

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

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Is Kim Kardashian thinking two-steps ahead, and should Africa (and…

Kim Kardashian has co-founded The PE firm Skky Partners with Jay Sammons, a veteran of the global investment firm Carlyle Group. Does this unprecedented move by a reality TV star validate our brand thinking?

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Subscribe to gather why and how we build with the power of narratives, and to keep updated with our decade-long effort to build global brands from Africa.