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Our Mission

We’re on a mission to build better products, better brands and better perceptions for Africa.

We are an entrepreneurial team of engineers, designers, strategists and storytellers, building our vision of Africa’s future with founders and investors who believe.

What We Do

Ventures

Narratives

Ideation

Going from an ideas to a clear brand and product prototype.

Launch

Going from a product and brand prototype to a beta launch.

Traction

Going from beta to full launch, and early customer growth.

Story

Capturing founders' purpose, thinking and motivations.

Identity

Aligning ventures with their message, mission and audience.

Journey

Forming the guidelines to grow teams and audiences.

View Work

Backing improbable stories

ODBA VC

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My Future Africa

Made in Africa Foundation

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Redesign hygiene

Quip

View Case Study

Reframed byMUSTARD

Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.

Could an African brand be both ‘genuine’ and global?

/ Podcast

Could an African brand be both ‘genuine’ and global?

Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be "legitimately African"?

Is Kim Kardashian thinking two-steps ahead, and should Africa (and others) catch-up?

/ Article

Is Kim Kardashian thinking two-steps ahead, and should Africa (and…

Kim Kardashian has co-founded The PE firm Skky Partners with Jay Sammons, a veteran of the global investment firm Carlyle Group. Does this unprecedented move by a reality TV star validate our brand thinking?

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