Ventures
Narratives
Going from an ideas to a clear brand and product prototype.
Going from a product and brand prototype to a beta launch.
Going from beta to full launch, and early customer growth.
Capturing founders' purpose, thinking and motivations.
Aligning ventures with their message, mission and audience.
Forming the guidelines to grow teams and audiences.
Reframed byMUSTARD
Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.
/ Podcast
Brands in Nigeria, brands in Africa – does the reality match…
As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, former CMO of…
/ Article
Does cocoa come from Switzerland or Ghana? And do we really even…
Despite the facts relating to cocoa's origins, what does the end consumer care about when it comes to chocolate; and what does this say about Ghana's perceived relevance in the global industry?