We’re venture agency on a mission to build better products, better brands and better perceptions for Africa.

We are an entrepreneurial team of engineers, designers, strategists and storytellers, building our vision of Africa’s future with founders and investors who believe.

Ventures

Narratives

Ideation

Going from an ideas to a clear brand and product prototype.

Launch

Going from a product and brand prototype to a beta launch.

Traction

Going from beta to full launch, and early customer growth.

Story

Capturing founders' purpose, thinking and motivations.

Identity

Aligning ventures with their message, mission and audience.

Journey

Forming the guidelines to grow teams and audiences.

Backing improbable stories

ODBA VC

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My Future Africa

Made in Africa Foundation

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Redesign hygiene

Quip

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Reframed byMUSTARD

Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.

Could Africa’s celebrities and startups combine to dominate?

/ Podcast

Could Africa’s celebrities and startups combine to dominate?

Africa’s biggest brands today are not companies, but rather individuals in the areas of music, film, sports and entertainment, who have built large audiences and influence both inside and outside of the continent.…

Does cocoa come from Switzerland or Ghana? And do we really even care?

/ Article

Does cocoa come from Switzerland or Ghana? And do we really even…

Despite the facts relating to cocoa's origins, what does the end consumer care about when it comes to chocolate; and what does this say about Ghana's perceived relevance in the global industry?

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