Ventures
Narratives
Going from an ideas to a clear brand and product prototype.
Going from a product and brand prototype to a beta launch.
Going from beta to full launch, and early customer growth.
Capturing founders' purpose, thinking and motivations.
Aligning ventures with their message, mission and audience.
Forming the guidelines to grow teams and audiences.
Content byMUSTARD
Our mission is to build better products, better brands, and better perceptions for Africa. Once this becomes irrelevant, so will we.
/ News
Why the VC model has not worked well in Africa with Ndubuisi Kejeh,… north_east
In this Nairametrics interview with Ndubuisi Kejeh, the founding partner at Mustard, an Africa-focused venture agency, he explained how his company is trying to change the narrative and model of VC in Africa. He also…
/ News
Mustard launches its idea-stage investment vehicle to build global… north_east
Mustard has announced the launch of a £4m investment vehicle to build narrative-led technology ventures from the very start, with like-minded founders and investors. Through this investment model, Mustard will play…