We’re on a mission to build better products, better brands and better perceptions for Africa.

We are a team of entrepreneurs, engineers, designers, strategists and storytellers, who work with inspired Africa-focused founders to create perception-shifting companies.

What We Do

Ventures

Narratives

Going from a thought to a clear brand and design concept.

Going from a design concept, brand identity and message to beta launch.

Going from beta to full launch, and then early-stage growth.

STORY

Capturing the core purpose, thinking and motivations behind companies.

IDENTITY

Repositioning companies to speak to their purpose, mission and audience.

JOURNEY

Creating the guidelines to grow cultures, audiences and presences.

African Class

Mwabu

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My Future Africa

Made in Africa Foundation

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Redesign hygiene

Quip

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Content…by Mustard

Our mission is to build better products, better brands, and better perceptions for Africa. Once this becomes irrelevant, so will we.

The Mpumi2020 launch trailer

/ Video

The Mpumi2020 launch trailer call_made

African para athlete and world record holder against the odds. Mpumi aims to use his story, journey and eventual success in Tokyo 2020, to put a deserved global spotlight on Africa’s 80 million living with…

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GQ calls Quip one of the best toothbrushes for under $100

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GQ calls Quip one of the best toothbrushes for under $100 call_made

We’ve really liked the Quip electric toothbrush since we first tested it back in 2017. The main differentiating factor, immediately evident when first see the brush, is its striking design. The Quip has a sleek,…

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