We’re venture agency on a mission to build better products, better brands and better perceptions for Africa.
We are an entrepreneurial team of engineers, designers, strategists and storytellers, building our vision of Africa’s future with founders and investors who believe.
Ventures
Narratives
Going from an ideas to a clear brand and product prototype.
Going from a product and brand prototype to a beta launch.
Going from beta to full launch, and early customer growth.
Capturing founders' purpose, thinking and motivations.
Aligning ventures with their message, mission and audience.
Forming the guidelines to grow teams and audiences.
Reframed byMUSTARD
Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.
/ Podcast
Can Africa compete? Or will AI developments push Africa further…
Do you see Africa playing a part in the upcoming AI shift? In light of this question Ndubuisi and Andrew outline where they think many African states stand today in terms of their macroeconomics, and ability to…
/ Article
Is ChatGPT really groundbreaking, and could it change our human…
Open AI's ChatGPT and other AI models will almost certainly change the rhythms that we humans have become accustomed to over the last few decades. However, we must remember that it will not change us as humans, unless…
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