We’re venture agency on a mission to build better products, better brands and better perceptions for Africa.

We are an entrepreneurial team of engineers, designers, strategists and storytellers, building our vision of Africa’s future with founders and investors who believe.

Ventures

Narratives

Ideation

Going from an ideas to a clear brand and product prototype.

Launch

Going from a product and brand prototype to a beta launch.

Traction

Going from beta to full launch, and early customer growth.

Story

Capturing founders' purpose, thinking and motivations.

Identity

Aligning ventures with their message, mission and audience.

Journey

Forming the guidelines to grow teams and audiences.

Backing improbable stories

ODBA VC

View Case Study

My Future Africa

Made in Africa Foundation

View Case Study

Redesign hygiene

Quip

View Case Study

Reframed byMUSTARD

Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.

Can Africa compete? Or will AI developments push Africa further behind

/ Podcast

Can Africa compete? Or will AI developments push Africa further…

Do you see Africa playing a part in the upcoming AI shift? In light of this question Ndubuisi and Andrew outline where they think many African states stand today in terms of their macroeconomics, and ability to…

Is ChatGPT really groundbreaking, and could it change our human rhythms? (Pt.1)

/ Article

Is ChatGPT really groundbreaking, and could it change our human…

Open AI's ChatGPT and other AI models will almost certainly change the rhythms that we humans have become accustomed to over the last few decades. However, we must remember that it will not change us as humans, unless…

Subscribe

Subscribe to get updates on our content and work, aimed at building better products, better brand and better perceptions for Africa.