We’re a venture agency on a mission to build better brands and better perceptions for Africa.

We are an entrepreneurial team of engineers, designers, and storytellers, building the ventures and brands to shape Africa’s future, with founders and investors who believe.

Ventures

Narratives

Ideation

Going from an ideas to a clear brand and product prototype.

Launch

Going from a prototypes to a beta launch.

Traction

Going from beta to full launch, and early customer growth.

Story

Capturing founders' purpose, thinking and motivations.

Identity

Aligning ventures with their message, mission and audience.

Journey

Forming the guidelines to grow teams and audiences.

Backing improbable stories

ODBA VC

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My Future Africa

Made in Africa Foundation

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Redesign hygiene

Quip

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Reframed byMUSTARD

Conversations and content in which we explore topics with the intent of reframing the current thinking about ventures, initiatives and brands.

How is creativity being leveraged to connect sports and brands with cultural moments?

/ Podcast

How is creativity being leveraged to connect sports and brands with…

Crystal Palace F.C. recently appointed Kenny Annan-Jonathan as their creative director: a first for a British Premier League team and an trend emerging in sports. In this Reframed episode, we discuss the changing…

Is ChatGPT really groundbreaking, and could it change our human rhythms? (Pt.1)

/ Article

Is ChatGPT really groundbreaking, and could it change our human…

Open AI's ChatGPT and other AI models will almost certainly change the rhythms that we humans have become accustomed to over the last few decades. However, we must remember that it will not change us as humans, unless…

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